Social media has revolutionized our World. Granted, global crisis issues are able to circle the globe within a day. People of influence are able to reach out to an entire network through just one Tweet. Lifestyle, is simply different.
This includes how one sees others & how one is seen in returnā¦how one (successfully) navigates through society & what is even accepted in such a society.
In the world of 21st-century-realness everyone can relate to ongoing emotional trauma concerning ābaeā. Q: When will I find bae? & when I doā¦how do I really know theyāre perfect? Maybe they are good enoughā¦for now- but what about that cutie who just liked 10 of my Instagram pictures? Maybe Iāll message Insta-cutie insteadā¦.go on just one date.
Thereās no harm in feeling it out, right?
Loyal Coalition Ā© was established in 2013 by two young entrepreneurs. If youāve ever been on the fence about getting into business with your buddy, these ladies put that hesitation to rest. Why? Because they are loyal. Loyal to their ideals in promoting local street-style culture. Loyal to each other- amidst the stress of running a small business. Loyal to their products- made from recycled bamboo & manufactured only by locals. Loyal to the Local brands they stock at The Basement by Loyal Coalition. Why? Because loyalty is a lifestyle. In a 21st century world where the idea seems wrongfully archaic, Loyal Coalition Ā© chooses to promote that it is the only lifestyle. Insta-cutie can wait.
FUN FACT: Loyal Coalition was the first official Sponsor of Vancity Street.
THE FIRST VANCITY STREET SHOW WAS A LITTLE HARDER, WE HAD NOTHING TO BACK IT, ONLY A MISSION STATEMENT. LOYAL COALITION WAS THE FIRST TO JUMP ON BOARD. THEY KNEW EXACTLY WHAT WE WANTED WHEN WE SAID āLOCAL STREET SCENEā & THEY BROUGHT IT. THE GIRLS REALLY HELPED ESTABLISH OUR VIBE & PEOPLE HAVE BEEN KNOCKING EVERY SINCE.
Krystal Klair, Co-founder at Vancity Street Week
Vancity Street offers energy to the local creative. Loyal Coalition serves through The Basement by Loyal Coalition: a Gastown boutique that stocks only local. We offer a stage for locals to showcase their work. We offer creative direction On-Set & publish Editorial spreads on our fav local creatives. We are loyal to our movement because we feel itās what the community needs. We are loyal to The Basement because they put a roof over local brands: an opportunity few & far in-between. Loyalty is a lifestyle. Our lifestyle. Sorry Insta-cutie, weāve found bae.
XOXO, your friendly neighborhood,
