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Working with a Creator who KNOWS they are the shit is EASY (as long as their ego is in check FR FR).


SPOTTED! Shugarboy writes the beat for ‘LIMITLESS’ feat. Krystal Klair in only 1 studio session – OUT NOW!

A masterful Creator is not only a STAR at THEIR craft, they know how to cultivate the STAR in others too.


SHUGARBOY, local producer/designer off of Vancity’s streets, is a true master of his craftChantelle Goeujon, one of his SHBB STARZ, is one hell of a singer. FUN FACT, did you know making music was NOT a thing until her lucky STARZ (pun intended) landed her next to Shugarboy at that weekends hottest party? Their two singles ‘Moving On’ and ‘Electric Body’ are SHUGARBOY’s top charting singles.


CREATING WITH SHUGARBOY IS SO EFFORTLESS. HE MADE MY DREAM
MY REALITY WITH EXPLOSIVE FUN AND INSANE PROFESSIONALISM!

Chantelle Goeujon, SHBB STAR

Shugarboy’s Electric Body feat. Chantelle Goeujon is OUT NOW!

SHUGARBOY not only sees the star in everyonehe creates space for learning Creators to see it too. A multi-channel Creator, he helps locals accept their music dream as REAL…attainable. PLUS he makes fashion accessible too. Shugarboy Brand is known for eccentric inclusivity (and a really good party). As the Creative Director at SHBB, he creates opportunities for STARZ of ALL genders, ALL sizes – when casting for his runway shows at Vancity Street Week.



I HAVE A LOT TO LEARN FROM SHUGARBOY. I BRING THE LABEL SUPPORT, HOW TO GET A BEAT OUT OF STUDIO AND INTO DISTRIBUTION. SHUGARBOY BRINGS THE CO-CREATION. HE’S THE TALENT & THE VIBE, HE’S THE SAFETY & THE INDUSTRY-LEVEL STANDARD REQUIRED TO CREATE STARZ OUT OF ANY LOCAL CREATOR ON VANCITY’S STREETS.

Krystal Klair, Producer/Mastering at Vancity Street’s Kreatrix Academy


SHUGARBOY is out there with an army of friends behind him because he LIVES for co-creation. Trust his creative studio to be overflowing with friends (every day of the week) and that making a beat (after his DJ set) IS THE PARTY! SHUGARBOY is a star because he creates SHBB STARZ out of ANY local Creator on Vancity’s streets. That is mastery, and THAT is why he is a resident at Vancity Street’s to be announced, Kreatrix Academy.

SPOTTED! Another Shugar banger, ‘Like You Loved Me – Shugarboy Remix’ – OUT NOW!

SPOTTED! VS News celebrates Shugarboy as an outstanding Creator on Vancity Street’s Creator 100, Billboard! #CreatingCelebrities



How to create your own publicity FREE
Creating space for everyone's Creator w/ Krystal Klair!