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Crazy or devoted? Must be devoted. I mean, you gotta be right? If you’re willing to shower in strawberry juices lmao



But devoted is what ICHEGO (Singer/Designer) and SHUGARBOY (Producer/Designer) have always been. FUN FACT, one time, ICHEGO painted her whole body red. She didn’t eat, drink OR move FOR 8 HOURS – so the paint wouldn’t come off (on that hot summer day). That time it wasn’t even her music video. They were filming Shugarboy’s “ELECTRIC BODY” feat. Chantelle Goeujon. LMAO. Now you understand why showering in strawberry juices (on camera) is NO BIGSSSS.

SPOTTED! ICHEGO refuses water, ONLY sips strawberry juices for NEW music video. Official recap video filmed by VS News Paparazzi @krystallklair / Premiering “Strawberry Juices” by ICHEGO x SHUGARBOY!


“I DON’T REALLY EAT WHEN I’M CREATING, NOTHING ELSE MATTERS. BUT THERE IS NO “I” IN “TEAM”. I AM SO LUCKY TO BE SURROUNDED BY VERY TALENTED CREATORS AND INDUSTRY-GRADE PRODUCERS WHO KNOW HOW TO (OPERATIONALLY) MAKE A STRAWBERRY JUICES MOMENT HAPPEN WHILE FILMING A MUSIC VIDEO!!!

ICHEGO, SINGER/DESIGNER


Shout out to the team. The production quality of the film crew and the project plan was truly top notch (we see you). Creators don’t lack ideas let’s be honest. HOW to execute those ideas (a strawberry juices shower…?) ON THE CLOCK with the resources you got, is a whole other conversation. But they DID IT!!!! They even squeezed 3 editorial shoots when they weren’t filming, AND booked behind the scenes coverage (us hehe). SPOTTED! Local creators on Vancity’s drip devotion, but they also drip expertise.


“KRYSTAL KLAIR WITH VS NEWS REALLY DOES KNOW HOW TO GET THE BEST OUT OF THE CREATOR SHE’S COVERING. IF SHE WAS AROUND WHEN VICE WAS A THING THEY WOULD’VE HIRED HER A LONG TIME AGO!!!! CREATING CELEBRITIES!!! I WISH YOU WERE HERE FOR EVERY MUSIC VIDEO WE’VE EVER DONE!

Shugarboy, Producer at Vancity Street’s Kreatrix Academy


Shout out to ALL CREATORS out there cultivating their craft EVERY damn day. Your day will come, but just like ICHEGO and SHUGARBOY, you gotta create that opportunity for yourself. And just like them, you’ll film your dream vision in 3 takes NO PROBLEM, no practice…AND record a song later (at the after party). Because when your in devotion, IT DON’T matter if you just filmed an 11 hour day. YOU just manifested the vision. YOU created the impossible by CREATING the dream. That’s a high as SWEET as SHUGAR, and that’s the high we be chasing now, and for forever.

XOXO, your friendly neighborhood, Vancity Street!


BIG MOVES. ICHEGO x SHUGARBOY’s much anticipated single ‘BOUNCE POP’ feat. Hatsune Miku (Japanese Voicebank Software – CAN WE TALK ABOUT THIS MANGA DEVOTION THO) – OUT NOW!


ARE YOU A STRAWBERRY LOVER?

Subscribe to keep up with ICHEGO's Strawberry Juices feat. Shugarboy release!

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